October 2, 2022

2021 saw above-trend demand because families stayed home and used stimulus funds.

CLEVELAND, Aug. 3, 2022/PRNewswire/ — US demand in nominal terms for toys and games is expected to decline slightly from a high 2021 base to 2026, according the. Toys & Games United StatesFreedonia Focus Reports recently released a report. Suppliers should expect slight increases in births and a decrease of the population aged under five years. Spending will be stimulated by the increase in disposable incomes. New product launches will continue support the demand, particularly for consoles that can play video games. Due to the continuing investment in new TV series, movies and toys based upon well-known media franchises such as Star Trek and Marvel, toys and games with licensed characters or themes are likely to be in demand. There are many entertainment options that can compete with toys or games. This will limit your ability to make faster gains. Parents care more about providing educational and entertaining experiences to their children than they do buying lots of toys and games.

Toys & Games sales are expected to decline 15% in 2022. This follows a 40% increase in 2021 due to increased demand for in-home entertainment. The difficulty in procuring semiconductor equipment could have an adverse impact on the production and distribution of electronic toys and games such as videogame consoles or gaming machines. Supply chain problems, rising prices of raw materials such as plastic and rising oil prices will all contribute to inflation in gaming and toys prices.

These and other key insights can also be found in Toys and Games United States. This report forecasts US toys & games demand for 2022-2026. It also includes shipments in nominal US dollars at the manufacturer level. Below is a breakdown of total demand by product.

  • Toys and dolls
  • Video game consoles
  • Video games
  • Board games
  • Baby carriages and baby strollers
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Historical trends can easily be illustrated using total shipment, total demand and trade data between 2011 and 2021.

Video game software, card, and slot games; as well as athletic equipment, bikes, billiards tables, and bowling equipment, are all exempted. Reexported toys and games are not included in the demand and trade figures.

More information is available at:

Freedonia Focus Reports
Each month, The Freedonia Group – a division of MarketResearch.com – publishes over 20 new or updated Freedonia Focus Reports, providing fresh, unbiased analysis on a wide variety of markets and industries. Focus Reports can be found on 20-30 pages. They cover everything, from raw materials to finished goods, and related services such as freight and construction. Additional Consumer GoodsYou can purchase reports at Freedonia Focus ReportsOr MarketResearch.com.

Analyses are designed to help busy readers navigate through relevant topics quickly.

  • Historical market size and industry output
  • Segmentation based on markets and products
  • Identification of market drivers, limitations, key indicators
  • segment-by-segment outlook in five-year forecasts
  • An inventory of the supply base
  • Additional resources are suggested for further study

For Press inquiries, please contact us
Corinne Gangloff
+1 440.842.2400
[email protected] 

SOURCE : The Freedonia Group

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Source: US Toy & Game Sales to Drop 15% in 2022

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