October 2, 2022

Company will introduce character figures that are unique Toy Home Appliances during Berlin’s Annual Tech Showcase

BERLIN, Sept. 1, 2022 /PRNewswire/ — LG Electronics (LG) in collaboration with PLAYMOBIL®, Germany’sThe world’s most recognizable toy manufacturer will unveil an exclusive collection LG-themed toys at IFA 222. Berlin. The new, adorable toys and appliances will be available starting next year at a series online and offline events that align with LG’s commitment of creating F.U.N. (Female Unified Network).First, UniqueAnd New) customer experiences.

Displayed in the Lifestyle zone of the company’s IFA booth – along with LG’s latest, premium home appliances – are three of the brand-new character figures created by LG and PLAYMOBIL. There’s the safety-conscious, always-ready to-help character. Henry (a.k.a. (a.k.a. NoraThe fashion-forward and the. J. J.

Helping the trio of LG-PLAYMOBIL personalities to live a comfortable, miniature-scale lifestyle at home are toy versions of LG’s innovative appliances, including washing machines, InstaView™ ovens and InstaView refrigerators, and the all-in-one WashTower™.

They will be maintaining a social media presence alongside their adorable characters and pint-sized appliances. They will appear in entertaining content across LG’s online channels, including on the official Instagram account of the Home Appliance Company. Life’s Good Kitchen (@lifesgoodkitchen).

“We’re delighted to give IFA visitors a sneak preview of our fantastic new toy collection, created in collaboration with Germany’s own PLAYMOBIL,” Roh Soo-kie is the head for brand communications at LG Electronics Home Appliance & Air Solution Company. “Consumers will be able to get their hands on these very collectible, little toys at exclusive events and promotions starting in early 2023. We will continue to offer interactive activities that deliver unique customer experiences and highlight LG’s ongoing commitment to innovation for a better life.”

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Visitors to IFA 2022September 2-6() Berlin, GermanyYou can find out more about the new toys collection at LG’s exhibition stand (Hall 18 Messe Berlin).

About LG Electronics Home Appliance & Air Solution Company

The LG Home Appliance & Air Solution Company (a global leader) is a provider smart home solutions, air solution solutions, and visionary products that include LG ThinQ AI. The company is known for creating innovative solutions with industry-leading core technology. They design thoughtfully-designed kitchen appliances and living appliances, as well as HVAC and purification solutions. These products offer superior convenience, outstanding performance, efficient operation and compelling health benefits. Visit LG to learn more. www.LGnewsroom.com.

SOURCE LG Electronics, Inc.

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