December 2, 2022


The 10th anniversary since the founding of the LEGO FriendsLEGO has created a special anniversary set in honor of the theme. The set includes the following: Friendship Tree House (41703).Hidden treasures can include a variety items that can be found within the set. This acknowledges that the theme has been influenced by references from the past ten years.

LEGO® Friends celebrates its 10-years of building friendships and future creators

Billund, Denmark, January 1, 2022: LEGO Group invites fans to celebrate a decade of LEGO® Friends as we take a nostalgic look back at some of the theme’s unforgettable milestones. To commemorate the 10th anniversary, we are presenting the LEGO Group releases an exclusive new celebratory set – the Friendship Treehouse (41703) – alongside seven other new sets on January 1st to add to the popular Friends franchise.

The LEGO FriendsSince 2012, universe has taken children on many adventures. Through realistic play worlds, children can learn the value of friendship. Their creativity will be sparked curiosity.

LEGO Friends is one of our most beloved franchises and is a culmination of four intense years of anthropological research,’Rosario Costa is the Design Director at LEGO Group. The LEGO Group’s intensive research involved thousands of girls and their families around the world. It confirmed the need for realistic accessories, animal nurturing, friendship, interior building, and also the desire to have more opportunities for role-play. From the very beginning the focus was to build a solid foundation for a healthy, long-term sustainable business that would help invite more children into LEGO play and I’m incredibly proud to say that we have successfully accomplished this.

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LEGO Friends’ success has been built on innovation and the evolution of the theme. It has remained relevant for more than a decade. The original purpose of the theme was to encourage creativity, realistic role-playing, and a detailed, character-based, world that reflects core values. LEGO building values. This theme brought forth a new type of character. ‘the mini-doll’The LEGO Minifigure was also designed in the same scale but is smaller. Detailled and more realistic than the LEGO minifigure. ‘Not only is the celebration of LEGO Friends 10-year anniversary a great achievement, it’s also extremely exciting to celebrate the anniversary of the mini-doll, recognizing it as a brand icon for the LEGO Group’, Creative Lead, Design Director, Fenella Blaize Charity, LEGO Group.

Friends was expanded in order to include animated television series (Friends of Heartlake). Cityand Friends, The Power of Friendship & Friendship for Girls on Mission), books Video and video gamesIn addition, LEGOLAND and LEGOLAND attractions are available.

Heartlake City

The LEGO Friends is centered around five main characters from Heartlake City.For ten years. Each one of the friends – Olivia, Mia, Andrea, Stephanie and Emma have distinct qualities and interests, with the building sets designed to immerse children into different parts of town where the friends’ adventures take place – downtown, suburbs, beach, nature, camping grounds and mountains, to name a few.

Fenella Blaize Charity explains “to represent Heartlake City as a modern city that resonates with children, we’ve worked hard to evolve the stories to reflect everyday life as kids see it today. The new 10th Anniversary set is a testimony to how Heartlake City has modernised over the last ten years. And we’re taking very deliberate steps to ensure the Friends universe continues to better cater for the growing diverse audience of LEGO Friends. With our 2022 product line-up we have the most diverse character lineup we have ever had – including lots of amazing new supporting characters. The colour palette and tone of voice has also evolved to represent the modern world – with new exciting architecture and details. I really hope our fans are as excited about the innovation as we are”.

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Friends 10th Anniversary Sets

LEGO Group is celebrating its 10th anniversary with eight new LEGO Friends setsIncluding the main hero LEGO FriendsFriendship Tree House This Set is full of delights and surprises that will amaze.Fans will be delighted. The Set provides childrenThey will have fun and share stories of friendship that will help them to explore the possibility of working together as part of a team.

The anniversary Friendship Tree House can be used to bring back memories and provide more entertainment. It also includes some retro Heartlake music. City treasures. A digital guide makes construction easier and more enjoyable. It is available in the LEGO Building Instructions App and allows children to visualize their nature as they build. This allows them to transport to Heartlake. City where they’ll find that the best times are spent with friends.

These eight Sets will be availableWorldwide on January 1, 2022
Pet Clinic (41695) – $19.99
Turtle Protection Vehicle (41697) – $9.99
Beach Glamping (41700) – $39.99
Street Food Market (41701) – $49.99
Canal Houseboat (41702) – $79.99
Friendship Tree House (41703). – $79.99
Main Street Building (41704). – $149.99
Tree-Planting vehicle (41707 – $29.99

Source: LEGO Friends Theme Celebrates 10 Years of Anniversary

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