September 28, 2022

Preschoolers can interact with their Super Heroes through the app and build structures with Lego Duplo bricks.

A new app has been created for pre-schoolers that combines the learning benefits of both the iPhone and iPad. Lego DuploMarvel is full adventure and fun

Young Marvel fans can join their favorite Super Heroes in various activities. They can save the day by saving a cat from Captain America and shooting webs with Spider-Man. They can also design and build structures using virtual Lego Duplo bricks.

The app was jointly developed by Marvel Entertainment, Lego Group and Marvel Entertainment StoryToysWith over 1 million pre-orders in the world, Team17 Group plc’s wholly owned subsidiary is. The Lego Duplo Marvel App can be downloaded from the App store or Google Play in 26 different language. More updates will be available throughout 2022.  Additional content can also be purchased.

The app is carefully aligned with the Headstart Early Learning Outcomes Framework to ensure it meets the developmental needs of 2–5-year-olds. Each pack includes fun problem solving exercises that help with learning and development skills.

“As a lifetime fan of both Marvel and Lego bricks, this project is one that’s very close to my heart,” said Emmet O’Neill, CEO of StoryToys.

“We’re delighted to once again be collaborating with our amazing partners at the Lego Group, and to be working with Marvel for the first time on such a special project. Pre-schoolers adore and aspire to be Marvel heroes and this app will offer them a positive digital experience tailored to their abilities. Whether kids are Lego Duplo fans, Marvel fans, or both, it’s our absolute privilege to bring them the opportunity to engage with their favourite heroes in this fun and educational digital experience.”

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“We’re thrilled to be able to bring Super Hero adventures to our youngest fans,”Daniel Fink serves as the SVP of Business Development and New Initiatives, Marvel Entertainment. “Not only will it delight today’s young Marvel fans, it also provides an all-ages experience for parents to introduce their own favourite Marvel super heroes to their children. The Lego Group and StoryToys are both experts in making high quality preschool educational products, and we look forward to how the app will resonate with families everywhere.”

Sean McEvoy is Vice President of Lego Games. “Building on the Lego Group’s long history of successful partnership with Marvel and our expanding partnership with the digital play experts at StoryToys, we were keen to bring the Lego Dul Marvel world to life in digital form. The app perfectly encompasses our core values of imagination, fun, creativity, learning, caring and quality. We’re excited to bring this world to young Marvel fans while inspiring and developing the builders of tomorrow.”

Lego has decided not to exhibit at the London Toy Fair this Year. The statement from the company reads: “Due to the continued high rate of the Omicron infection and the risks associated with attending large events, we’ve decided not to have a physical presence at the London Toy Fair this year. We will connect with our customers and partners online to share our exciting plans for the coming year.”

 

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Source: Lego Duplo Marvel app was developed in collaboration with StoryToys-Toy World Magazine

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