Christmas 2020 came round in a year unlike any other, where lockdown effectively cancelled the festive season, resigning it to the realm of the virtual.
This year, we celebrate the return of a “normal” Christmas period – and it is with that in mind that Hamleys has curated its gifting options.
The legendary Regent’s Street toy shop has revealed its annual top toys list, giving parents everywhere an indication of what will be the most covetable playthings during the holidays and taking the guesswork out of the shopping process.
The focus of the selection is to get the whole family together again and, most importantly, to have fun together.
Role-playing and creativity are at the center of these predictions. Screen-based games were pushed aside in favor more social. Traditional and educational toysdesigned to bring the magic back to Christmas
Victoria Kay, head buying at Hamleys explains. “We all had a tough time last Christmas, separated from family and friends, using Zoom or Teams, so the toys are inspired to get everybody back together.”
The curation ensures there is something for everyone, with a nod towards classic games so that even adults can get involved. Kay adds: “We stock over 13,000 products, so we’ve made sure that there’s a nice breadth and something for everyone, whether preschool, or slightly older.”
Hamleys has taken great measures to ensure stock availability despite all the talk about shortages. “We know Christmas is coming”She says. “So we start to build stock from March onwards to make sure that there is product in all of our stores”.
Mattel – Barbie Dream House
The enduring appeal of Barbie shows no signs of wavering and it’s her Dream House that has caught the Hamleys’ buyers attention this year. It is 3ft high and 4ft wide, and has eight rooms and three stories.
Playmobil 70571 City Action Police Special Operations Police Robot
Start your Playmobil collection by getting a police bot that comes with a ‘gripping arm’You can even make your own explosive device. This is intended to spark their imaginations with their own stories.
Shifu Orboot: The Educational AR Globe
Travel may not be as easy as it used to be in the past This gift is for the yearThe world’s wonders are available to them. The 10” globe connects to an app where they can discover – through augmented reality – all about the culture, cuisine, sites, animals and more of the country of their choice.
Magic Mixies Cauldron
L.O.L Surprise! Movie Magic Doll
Surprise! The obsession continues, and this year the cult brand are launching movie Star dolls that come with a set of star dollsYou will also find a cue card, unique scene, and a host of accessories and ensembles. This will help them show off their storytelling prowess.
Ralleyz Warrior 3 in 1 RC
Hasbro – Nerf Elite Flip 2.0 8
This may be the most well-equipped Nerf blaster ever. The Nerf Elite Flipshots Flip-8 comes with eight barrels. You can also surprise your competition by adding four additional barrels.
For something more cuddly this Christmas, there’s a range of Plush toysThese can take on adorable forms. Huggables can be purchased as an avocado or watermelon, koala, or as a unicorn. These are great for both napping and playing.
Hamleys Dicii Snakes & Ladders
This is not the same snakes and ladders you remember from your childhood. This version of the traditional game has been redesigned. After Christmas lunch, take this board game with you.